It’s one of your most important assets. It helps your customers identify your products or services. It creates loyalty by differentiating your products or services from others.
What is a Trademark?
Trademarks are often classified in terms of word marks, phrases (for example, a slogan), or design marks (for example, a logo).
However, there are other ways to classify trademarks. For example, for certain legal purposes, such as assessing the level of protection between two similar competing marks, they could be classified in terms of weak versus strong marks. An example of a strong mark would be a unique coined word. On the other hand, weak marks are often generic or descriptive words.
Why is this Important?
In some cases, the mark may become the most valuable asset the business owns.
Should you Register your Trademark?
Registration is prima facie evidence of ownership. In the event of a dispute, the registered owner is presumed to have ownership and the onus of proof shifts. Registration makes it easier to protect your brand through legal proceedings.
Any word, phrase, or image can potentially be protected by registering it as a trademark.